Bay Area, CA
NJS takes a ride on the HoopBus for NBA Allstar weekend.
HOOPBUS "Show Bay Love" 2025
This past NBA All-Star weekend, the Hoopbus hit the streets of the Bay Area for the "SHOW BAY LOVE" tour, an inspiring journey celebrating the power of basketball and community. From Oakland to San Francisco, Vallejo to Santa Cruz this iconic yellow school bus-turned-mobile-hoop brought people together for unforgettable moments of unity, culture, and hoops.
Hoopbus is more than just a traveling basketball showcase—it’s a movement. Founded on the belief that basketball can be a force for good, Hoopbus tours cities worldwide, using the game to bridge communities, spread joy, and advocate for social change. NJS was tasked with creating Uniforms and Jerseys for events throughout the week. Inspired by some of our favorite uniforms from the past eras of NBA basketball in the bay we created a reversible uniform paying homage to the RUN TMC and WE BELIEVE eras.
SUMMARY
SHOW BAY LOVE: Impacting the Bay Area
During the SHOW BAY LOVE tour, the Hoopbus made stops at local schools, parks, and community centers, creating a space where kids, athletes, and basketball lovers could come together to celebrate the game.
Global basketball ambassadors and influencers joined the movement, helping to inspire the next generation. Whether it was running youth clinics, hosting dunk contests, or sharing stories of resilience and perseverance, these ambassadors embodied the spirit of the sport—giving back to the game that gave them so much.
Spreading Love Through Hoops
From Tyler Herro showing up to the Dope Era Playground with Mistah FAB to Larussell in the V putting on for kids in the community - the game is about showing love and showing up where most dont go. And when price of tickets are so expensive not everyone can afford it so to show up directly to the communities that can Share love for a common game is something NJS is privileged to be a part of.
