Tribute to Yolanda Laney.
South Carolina head coach Dawn Staley paid her respect to the culture and educated everyone about Black women in basketball with just 1 jersey.
During 2023 March Madness Women’s NCAA Division I tournament - Dawn Staley rocked the Yolanda Laney tribute collab jersey we did with First and Foremost and Cheyney State!
Cheyney State is an HBCU that played in the first Division 1 NCAA Women’s Basketball Championship tournament which took place in 1982. Cheyney State made it back to the tournament and won one game in 1983 and three games to advance to the Final Four in 1984.
Staley honored Cheyney State and her former coach, Yolanda Laney, by wearing Laney’s number and replica jersey. Laney led Cheyney State to the championship game back in 1982.
Making this jersey and seeing the viral moment in womens hoops during the tourney was some of the most meaningful work that we can ever do. Story telling through jerseys and paying respects in the right way will always mean everything to us.