Underrated LA x NJS

Underrated LA x NJS

 

Spotlight on a Women-Led Company Redefining Sports Media in Los Angeles

In the heart of LA, a dynamic women-led media company is breaking barriers and setting trends media and sportswear. Specializing in photography, videography, and media production, this innovative team also brings their expertise to the world of fashion, with a unique focus on creating basketball shorts tailored for athletes. The company's founders, all former college basketball players, understand firsthand the needs and demands of the modern athlete, and this insider knowledge is reflected in their thoughtfully designed products and collaborations.

What sets this company apart is their passion for storytelling through media, combined with their deep understanding of basketball culture, has enabled them to create products that not only perform on the court but also make a bold statement off it. With a keen eye for detail and functionality, these former athletes-turned-entrepreneurs are shaping the future of basketball apparel, one meticulously crafted pair of shorts at a time.

 

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